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Studio J Lorne

Our Work

Black Commerce Conference

To kindly summarize

Reimagining Black Excellence

The Black Commerce Conference empowers Black entrepreneurs by uniting leaders, innovators, and investors to celebrate Black excellence and advance commerce through HBCU collaboration and historic partnerships like PNC Bank.

Our Role

Studio J Lorne led the event’s rebrand, creating an Afro-futuristic identity that is professional, evergreen, and impactful.

Services Provided

Graphic Design Services | Print Materials | Website Development | Event App Integration | On-Site Creative Support | Event Branding | Live Design Refinement | Integrated Systems Design

Behaviors Elevated

Maintaining Authenticity | Legitimacy | Harnessing Trust

How do you celebrate Black excellence & HBCU culture?

Develop a visual system that honors the past, looks to the future, and redefines Afro-futurism through design and intentional branding.
Afro-futurism redefined for Black commerce
Outdoor banners for Black Commerce Conference
Pencil sketches developing the Black Commerce Conference brand pattern
Black Commerce Conference 2024 key graphic in gold with Howard University and PNC lockups
Black Commerce Conference color palette shown as lanyard badges
Black Commerce Conference typography system with DIN Condensed and URW DIN beside the website
Registration desk branding at Black Commerce Conference

Background

Reimagining Black Excellence

The Black Commerce Conference is a platform for connection, growth, and empowerment. Studio J Lorne crafted a cohesive visual identity rooted in HBCU heritage, Black entrepreneurial spirit, and the forward-looking energy of Afro-futurism. By balancing legacy and innovation, we ensured that the branding reflects pride, professionalism, and impact for successful events.
Credits

Co-Producer: John Doe

Production Artist: John Doe

Illustrator: John Doe

Motion Artist: John Doe

Lead Producer: John Doe

Art Director: John Doe

Brand Strategist: John Doe

Graphic Designer: John Doe

John Doe

John Doe

John Doe

John Doe

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