Studio J Lorne is committed to move the needle, spark change, and drive organizations forward using branding, marketing, data, and design as vehicles.


We want to know the REAL you.

In this initial phase, we’ll spend time getting down and dirty to figure out what your organization is all about. Getting honest about who you are as a company will guide us in providing an authentic direction for your brand and help us determine how we will measure success.


  • Brand Audit
  • Brand Discovery Sessions
  • KPI Setting
  • Project management integration
  • Research
  • Responsibility setting
  • Scheduling
  • Stakeholder interviews

Brand Platform Development

If you don’t define your brand, others will define it for you — and they’ll probably get it wrong.

In the Brand Platform Development phase, we craft your brand’s story by developing characteristics and behaviors that clearly establish what your organization is and is not.


  • Brand Discovery
  • Brand Guidelines (Behavioral)
  • Brand Messaging
  • Brand Positioning
  • Brand Story Development
  • Brand Strategy
  • Consulting
  • M&A Brand strategy
  • Organization Naming
  • Product Naming
  • Tagline Writing

Visual Identity Creation

We’ve built the behaviors; now, let’s add some style.

Your visual brand identity must serve as a library of authentic and impactful visuals that consistently honor the essence of your brand. We use our deep understanding of your organization to design brand assets that give you a competitive advantage.


  • Brand Guidelines (Visual)
  • Brand Refresh
  • Consulting
  • Graphic Design
  • Icon System Design
  • Logo Design
  • Packaging Design
  • Photography Direction
  • Web Guidelines

Marketing Strategy

Why just be beautiful when you could be beautiful AND effective?

Everything up to this point has been done to authentically drive action. In this phase we’ll develop the plan to make that happen using timing and targeting via the proper channels to tell your brand story.


  • Ad Design
  • Campaign Development
  • Consulting
  • Copywriting
  • Marketing Plan Development
  • Metric Setting

Implementation and Rollout

It’s go time!

In the Implementation & Rollout phase, your brand platform and visual identity become tangible and trackable via your marketing strategy. First we boost internal brand engagement. Then we leverage the zeal of your internal team to publicly roll out a brand that is ready to make its mark in the world.


  • Art Direction
  • Book Design
  • Collateral Design
  • Creative Direction
  • Experience Design
  • Illustration
  • Infographic Design
  • Photography
  • Post-Production
  • Poster Design
  • Presentation Templates
  • Project Management
  • Social Media Design
  • Tradeshow Experience Design
  • UX/UI Design
  • Video Direction
  • Video Production
  • Wayfinding

Analysis and Measurement

The process of measurement shouldn’t be one-size-fits-all.

Initially, we use tried and true methods. As our relationship continues, we research and tailor each metric to your brand because we know one size does not fit all. With truly custom targets and measurements, we consistently refer back to these to gauge where we are and where we’re going.


  • Measurement Tool Configuration
  • Reporting


Clients We've Worked With


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