Studio J Lorne

Our Work

The Tech We Want

To kindly summarize

Building the Brand for a Responsible Tech Future

The Tech We Want, a project of Omidyar Network, champions a responsible tech ecosystem that prioritizes human thriving and ethical innovation. Studio J Lorne developed a strategic brand platform that sought to unify passionate internal stakeholders with varying priorities. The resulting visual identity system, robust website infrastructure, and adaptable event branding allowed TTWW to stand confidently while seamlessly coexisting with Omidyar Network’s broader work. This foundation amplified TTWW’s ability to align teams, inspire communities, and mobilize action around its bold vision for ethical technology.

Our Role

Studio J Lorne Delivered a cohesive brand platform, scalable tools, and event-ready assets to elevate TTWW’s mission and expand its impact.

Services Provided

Brand Platform Development | Visual Identity System | Website Development | Content Platform Creation | Brand Guidelines | Event Branding | On-Site Creative Support | Print Materials | Social Media Templates | Presentation Design | Interactive Digital Assets | Messaging and Positioning Development

Behaviors Elevated

Maintaining Authenticity | Legitimacy | Harnessing Trust

How do you align a complex initiative with a clear, inspiring, and scalable brand?

By building a comprehensive brand platform and tools that clarify the mission, engage stakeholders, and power long-term growth.
Tech should serve us, not the other way around.

Measuring our collaborative impact

84%

YoY increase in event participation

Created a clear brand platform aligning internal voice, values, and vision

Delivered adaptable tools for seamless use across campaigns, events, and initiatives

Background

Building the Brand for a Responsible Tech Future

The Tech We Want required a brand platform that could articulate its mission, values, and vision while uniting diverse stakeholders. Studio J Lorne delivered a strategy-driven solution, combining a clear brand platform, an engaging visual identity, and a robust content-driven website. TTWW’s excitement over the platform expanded the partnership to include event branding and adaptable tools for ongoing initiatives. This cohesive system drove clarity, trust, and measurable growth for TTWW’s efforts to transform the tech industry.
Credits

Co-Producer: John Doe

Production Artist: John Doe

Illustrator: John Doe

Motion Artist: John Doe

Lead Producer: John Doe

Art Director: John Doe

Brand Strategist: John Doe

Graphic Designer: John Doe

John Doe

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Check out more of our work!

☛

Black Innovation Alliance
Black & Brown Founders
florrent
Omidyar Network
The Msaada Umbrella
Project NorthStar
The Tech Worker Handbook
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