The Msaada Umbrella

After a push from a respected peer, Kerry Bowie reached out to Studio J Lorne to rebrand the Majira Project, a Boston-based accelerator program dedicated to providing the tools, funding, and skills needed for successful entrepreneurship in Black, Latinx, and Indigenous communities. After executing a successful visual brand strategy for the Majira Project, Studio J Lorne was brought back to rebrand the venture capital firm Malaika Ventures, as well as the social impact consultancy, Msaada partners. The newly designed umbrella of brands strategically combines strong African symbology inspired by the organizations’ names and ideologies with modern interpretations and timeless execution.