Our Work

The Msaada Umbrella

How do you rebrand an umbrella of organizations with heart and purpose?

You listen deeply to find the connective tissue and present that thread to the world effectively and beautifully.

We all deserve access to tools that build success.

After a push from a respected peer, Kerry Bowie reached out to Studio J Lorne to rebrand the Majira Project, a Boston-based accelerator program dedicated to providing the tools, funding, and skills needed for successful entrepreneurship in Black, Latinx, and Indigenous communities. After executing a successful visual brand strategy for the Majira Project, Studio J Lorne was brought back to rebrand the venture capital firm Malaika Ventures, as well as the social impact consultancy, Msaada partners. The newly designed umbrella of brands strategically combines strong African symbology inspired by the organizations’ names and ideologies with modern interpretations and timeless execution.

The Msaada Umbrella

Look Back to Launch Forward.


We all deserve access to tools that build success.

Msaada Partners provides Business Supports to promote entrepreneurship and innovation which lead to wealth creation and more sustainable communities. The firm’s principals bring varied backgrounds in STEM fields, entrepreneurship, and community development that allow them to be effective in helping their clients to succeed. The partners’ collective perspective represents the communities of color in Boston.

our Role

Studio J Lorne provided branding services after deep listening sessions. Because these ventures already had such powerful brand behaviors, it was easy to develop an attractive, credible, culturally relevant, timeless aesthetic for all three brands.

Services provided

Visual Brand Development

Behaviors Elevated

Elevated Presence / Board Galvanizing

Lead Producer: John Doe

Art Director: John Doe

Brand Strategist: John Doe

Graphic Designer: John Doe

Co-Producer: John Doe

Production Artist: John Doe

Illustrator: John Doe

Motion Artist: John Doe

John Doe

John Doe

John Doe

John Doe


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