Project Northstar was conceptualized by Philadelphia’s Mayor, Jim Kenney. He was disappointed with the lack of diversity at prominent tech events. As the leader of a majority-minority city, Mayor Kenney saw an opportunity to create a high-caliber conference for underrepresented people in tech.

Soon after, Mayor Kenney connected with Aniyia Williams, Executive Director of Black & Brown Founders. United in their ambition, they brought a meaningful program to their hometown. The goal quickly went beyond diversity and inclusion to address the growing wealth gap through innovation.

Studio J Lorne was asked to build an authentic and compelling brand platform that behaviorally and visually positioned a future of Black and Latinx entrepreneurship.