AN Identity built in pride and authentic representation
The BIA identity was designed to make a group of innovators and entrepreneurs, who are often overlooked, seen and elevated.
One master brand. Over a dozen distinctly branded initiatives.
From virtual training worlds to awareness campaigns to Capitol Hill-informing policy agendas, Studio J Lorne built a dozen powerful sub-brands for BIA. Each with its own name, mark, voice, and often a custom typeface, all grown from the BIA genome. Over four years, we engineered a sub-brand system designed to scale a movement without fracturing it. Small teams and outside vendors alike could run it confidently.
$10M
raised in funding over three years
$1.5M
distributed to 120+ Black-led organizations across the country
12+
sub-brands and initiatives launched under unified visual identity
370K+
Black entrepreneurs reached through brand-equipped programming
Studio J Lorne has been invaluable to the growth of Black Innovation Alliance. The SJL team has grown with us and our needs, and continues to help us “level up” to meet every opportunity. As a young organization, we’ve been able to build a strong brand which is difficult to achieve early on. Additionally, they’ve helped us produce and maintain an aesthetic that is second to none. We could not recommend SJL more highly. They are the best.
Kelly Burton | CEO
