Studio J Lorne symbol

Studio J Lorne

FEATURED CASE STUDY

Backcountry.com

Strategy

SOCIAL ENTERPRISE TYPE

Fashion

What was the question that led to our strategic solution?

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We get gear. We get guidance. We get curated goods. We get it.

Backcountry brand book spreads covering typography, voice, and photography
Backcountry brand book cover reading Open Up and Get It
Backcountry brand book page with goat icon grid and color proportion charts
Backcountry We Value mousepad and branded USB drive mockups

heading Here

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Backcountry brand strategy tone examples with a trail runner crossing mossy terrain
Backcountry positioning statement spread over packed climbing and ski gear
Backcountry brand strategy tone spread with ice climbing and crack climbing photography
Backcountry brand strategy spread reading We Get People Who Get Outside with a cliff-side skateboarder
Backcountry Truth poster of a skier reading we use the gear we sell
Backcountry brand strategy spread reading We Eliminate the Barrier Between Desire and the Outdoors
Backcountry Truth poster of an angler reading we tackle I cant
Backcountry brand strategy spread reading We Outfit the Intangible over a canyon hiker
We Are Backcountry spread from the Backcountry brand guidelines book over mountaineers on a snowy ridge

$10M

Raised in funding in 3 years.

$1.5M

Distributed to 120+ Black-led orgs across the country.

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Tell you a random historical fact

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Studio Manager

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Idea Machine

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Tell a Dad Joke

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CEO

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Brand Daddy

Most Likely To

Have the most charging wires

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