Founded by Aniyia Williams, Tinsel was established with the belief that women deserve better when it comes to their tech. Tinsel started by trying to solve the pain points of a product we all know and find useful — headphones — and put together a team to bring the project to life. During an intensive in-house branding session, Studio J Lorne was able to help Tinsel build a set of core beliefs that were as audacious as their product goals.