The Tech We Want, a project of Omidyar Network, champions a responsible tech ecosystem that prioritizes human thriving and ethical innovation. Studio J Lorne developed a strategic brand platform that sought to unify passionate internal stakeholders with varying priorities. The resulting visual identity system, robust website infrastructure, and adaptable event branding allowed TTWW to stand confidently while seamlessly coexisting with Omidyar Network’s broader work. This foundation amplified TTWW’s ability to align teams, inspire communities, and mobilize action around its bold vision for ethical technology.