Tara Reed started blogging about her experience as an entrepreneur in 2014. The popularity of her Blog led her to do a TED talk about developing without code. After an overwhelming fan demand, she launched a small no-code app-building cohort of five people. In her next cohort, 50 entrepreneurs participated.
Once Apps Without code grew to a point where it was ready to scale at an even greater rate, Tara reached out to Studio J Lorne to build a brand. The goal was to help position the company as a lifestyle business—inspiring confidence among corporate sponsors, teams, and the thousands of people who wanted to take control of their financial futures by bringing their app ideas to life.